Now more than ever, students are researching college options and opportunities for their future via the internet. So much so that the very colleges that they’re researching have begun meeting these potential students where they reside: online. In doing so, the ways in which these universities are reaching and influencing these students has also changed. Through leveraging popular social media platforms as recruitment tools, higher education is currently going through a transformation. This is in part due to the fact that universities of all sizes and standings would be remiss to overlook these platforms, as many businesses have already proven just how potent they can be in terms of influence. As far as how effective they can be in terms of recruitment, well, it’s up to college officials to place more emphasis on social media if they are going to stand out and keep enrollment high. That way, they can meet these young adults and teens where they now live so to speak. For more information on how social media is becoming one of the largest forms of influence on students and a college’s recruitment process, spend some time checking out the resource paired alongside this post.

The Digital Landscape Of College Search provided by Encoura, an organization offering a premier alumni engagement platform